In today’s online environment, we know that users find great value in relevant, personalized content and services. The Internet Association remains dedicated to protecting users’ online privacy by providing cutting-edge tools that empower users to make choices about how they view content online. We believe that industry self-regulation and agreements between Internet companies and their users have been successful models not only for protecting users but also for fostering the success of our industry.
Do Not Track
The Internet is becoming increasingly personalized, where individuals can quickly and economically access relevant and innovative services and content. Such personalization creates a better online experience. To provide customized content and services that meet the needs of the global community of users, Internet companies are continually improving their products and services.
The Internet Association supports a user-driven, browser-based solution generated by industry stakeholders that provides tools for users to make choices about their online experience while preserving the ability of Internet companies to deliver innovative and relevant products and services. Many of our members actively participate in various multi-stakeholder fora, such as the World Wide Web Consortium (W3C) where DNT standards are discussed. The Internet Association encourages the continuation of these discussions amongst stakeholders and believes that pre-mature legislation will compromise these efforts.