Monthly Archives: October 2017

October 31, 2017 | News, Press Releases

Internet Association Outlines New Principles To Guide Election Advertising Disclosure Legislation

BECKERMAN: “Greater transparency in online election advertising will help to protect the integrity of the U.S. electoral process.”

 

Washington, DC – Today, Internet Association released a set of principles intended to help guide legislation and regulations aimed at improving the transparency of online election advertising and preventing foreign governments or their agents from interfering with U.S. elections.

“Greater transparency in online election advertising will help to protect the integrity of the U.S. electoral process,” said Internet Association CEO and President Michael Beckerman. “Internet Association members are committed to working with policymakers and other stakeholders on legislation that will improve transparency and stop bad actors while protecting privacy, free speech, and internet-enabled political debate.”

The principles will help inform the legislative process of implementing requirements for both platforms and advertisers to disclose information publicly about the election ads they distribute and to establish a uniform standard for disclosure across the country. Principles for legislative proposals include:

  • Ensure accountability. Legislation should give the Federal Elections Commission (FEC) authority to regulate and enforce online advertising disclosure obligations for election advertising and provide a uniform standard of disclosure for such ads that are displayed across the country.
  • Clarify the responsibility of advertising platforms. Legislation or regulation should require all ad platforms to disclose information publicly about the political ads they carry. A solution to this problem will only be effective if every participant in the ecosystem works together to address it.
  • Establish clear responsibility for advertisers. Legislation should require advertisers to provide information to platforms that enables disclosure about the advertiser’s identity even if they place ads through an agency or other intermediaries.
  • Focus on foreign actors. In addition to taking steps to strengthen transparency in election advertising, Congress should consider measures that could strengthen the government’s existing authority to prevent foreign interference in U.S. elections.
  • Provide clear definitions of election advertising. Legislation or regulation should establish clear definitions and objective criteria to trigger removal or disclosure of election advertising. Vague definitions that leave a lot of room for interpretation will create significant challenges for the regulator and/or the platform responsible for deciding which ads fall into the category of ads to be disclosed or removed.
  • Balance transparency and free speech. Legislation or regulation should improve transparency and disclosure of online election advertising without creating requirements that would discourage legitimate stakeholders from actively engaging in the political process or limit political speech. Proposals that would hold platforms liable for advertisers’ claims could discourage platforms from carrying ads from individual citizens or legitimate groups that aren’t well known or established.
  • Balance transparency and individuals’ privacy. Legislation or regulation needs to protect people’s privacy. While certain types of information could be made accessible to the FEC for investigative purposes, legislation should avoid requiring that personal information about individuals who purchase advertising be disclosed publicly.
  • Provide modern disclosure requirements. Legislation or regulation should take into account the current state of advertising technology, various formats of content, likely future developments and the cross jurisdictional nature of advertising campaigns online.

“The internet industry is engaged with all stakeholders to bring greater transparency to online election advertising and ensure foreign actors cannot use internet platforms to disrupt elections,” Beckerman concluded.

To view Internet Association’s online election advertising disclosure principles, click here.

###

October 26, 2017 | News, Press Releases

New Report Reveals Nearly 24 Million Income Positions In The Online Labor Market

IA Chief Economist Hooton: “For the first time we can see what many have suspected. The internet powers tens of millions of positions in the United States.”


WASHINGTON, D.C. — Internet Association released a groundbreaking analysis today that finds the online labor market is comprised of 23.9 million income positions – a number that far exceeds those of the professional services and healthcare industries in the U.S. Using exclusive company data, the study reflects a more accurate benchmark to measure the breadth of the online labor force and the driving factors behind its growth at both the national and state levels.

“The internet provides people the freedom and power to generate their own income and fuel economic growth in ways previously unimaginable,” said Internet Association President and CEO Michael Beckerman. “Understanding the magnitude of the online labor market throughout the U.S. and the role internet companies play in allowing individuals and microbusinesses to use their passions and skills to generate extra income will help guide and inform important policy decisions.”

 

IA True Size Of The Online Labor Force 10-2017

Entitled “America’s online ‘jobs’: conceptualizations, measurements, and influencing factors,” the report takes a comprehensive look at the number of online income positions at the national and state levels, providing a guidepost for future measurement of this segment of the internet economy and what’s driving growth. Key findings include:

  • There are approximately 23.9 million online income positions in the United States. That estimate is far larger than any previous calculation, suggesting the online labor force is more prevalent than previously measured. For comparison, there were 15.7 million healthcare jobs and 12.4 million manufacturing jobs in the U.S. as of June 2017.
  • These income opportunities are in addition to the 3 million traditional jobs supported by the internet sector in 2014.
  • All 50 states feature at least 20,000 online income positions, demonstrating the geographically diverse appeal of the on-demand economy. The growth of the online economy has contributed to economic activity and jobs in every state across the U.S. California has the largest online labor market with 5.8 million online income positions.
  • The number of online income positions in each state is driven by relative income levels rather than unemployment. Cost of living, poverty, and GDP per capita were found to impact the rate of online income positions in each state, but there was no evidence of unemployment rates impacting results. This suggests that people use online jobs as income supplements, rather than job replacements.

“For the first time we can see what many have suspected. The internet powers tens of millions of positions in the United States,” said Internet Association Chief Economist Dr. Christopher Hooton. “Being able to aggregate exclusive Internet Association member company data allows us to accurately measure the impact and growth of this market, and it’s truly unparalleled.”

To view the 2-pager, click here.

###

October 19, 2017 | News, Statements

Statement On The Honest Ads Act

Washington, DC — Internet Association President & CEO Michael Beckerman issued the following statement on the introduction of The Honest Ads Act:

“The internet industry thanks Sen. Warner, Sen. Klobuchar, and Sen. McCain for the introduction of The Honest Ads Act in the Senate and Rep. Kilmer and Rep. Coffman for introducing the companion bill in the House. We are reviewing the legislation and look forward to further engagement with the sponsors. This is an important issue that deserves attention and the internet industry is working with legislators in both the House and Senate interested in political advertising legislation.”

###

October 19, 2017 | News, Statements

Statement On The Nomination Of Joseph J. Simons To Be Federal Trade Commission Chairman

Washington, DC – Internet Association President & CEO Michael Beckerman issued the following statement on the nomination of Joseph J. Simons to be Federal Trade Commission Chairman:

“Joseph Simons has a strong track record as a fair enforcer of the law at the FTC and as a thought leader. Simons understands that the FTC’s core mission is protecting consumer welfare, especially where there’s clear evidence of harm. The internet industry urges the Senate to quickly confirm Mr. Simons as FTC Chairman. Internet Association thanks Acting Chairman Ohlhausen for her leadership and her service as both commissioner and chairman.”

###

October 5, 2017 | News, Press Releases

Internet Association Expands Cloud Policy And Procurement With New Hire

BECKERMAN: “Cloud services are the most secure, effective and resilient technology solution for organizations, whether they’re in the public or private sector, and we’re excited to partner with stakeholders to advance policies that will facilitate the adoption of these new services.”

 

Washington, DC – Internet Association announced today that Brian Larkin joined the organization as Director of Cloud Policy. Larkin was most recently a Brookings Institution fellow with the U.S. Senate Committee on Finance and previously a policy advisor on digital services and cloud computing at the U.S. Department of Commerce.

“Brian will spearhead IA’s work in cloud policy, as the federal government and private sector look to modernize aging IT infrastructure in order to leverage leading edge internet based technology solutions,” said Internet Association President & CEO Michael Beckerman. “Cloud services are the most secure, effective and resilient technology solution for organizations, whether they’re in the public or private sector, and we’re excited to partner with stakeholders to advance policies that will facilitate the adoption of these new services.”

As Director of Cloud Policy, Larkin will advocate for policies, including in procurement, that help IA members to continue delivering innovative cloud computing solutions across the economy. For example, IA recently filed comments with the American Technology Council calling on the federal government to integrate cloud services into its federal IT modernization efforts.

Prior to joining IA, Larkin drove policy development on key trade matters, advised principals on U.S. technology sector priorities, and routinely engaged with foreign officials to advocate for market access as a policy advisor on digital services and cloud computing at the U.S. Department of Commerce. While there, Larkin produced the first-ever report on the global cloud computing sector and represented the Department at e-commerce negotiations for the Transatlantic Trade and Investment Partnership.

As a Brookings Institution fellow with the U.S. Senate Committee on Finance, Larkin worked on a wide array of trade issues for Ranking Member Ron Wyden, including major areas of concern for digital services providers.

###

Latest News

IA President & CEO Michael Beckerman released the following statement on the introduction of the 21st Century Internet Act.

Read more news »

Stay Updated

Send me IA updates
I'm a member of the press