Monthly Archives: May 2018

May 29, 2018 | News, Press Releases

Internet Association Makes Recommendations To FEC On Election Advertising Regulation

BECKERMAN: “IA supports the use of technology to increase transparency in political communications. IA believes that the rules should be flexible, so as not to constrain future technological advancements.”

 

Washington, DC – Internet Association today announced a filing with the Federal Election Commission (FEC) on election advertising. In the filing, IA President & CEO Michael Beckerman reiterated the industry’s commitment to increasing transparency and protecting America’s elections from foreign interference.

“IA supports the use of technology to increase transparency in political communications. IA believes that the rules should be flexible, so as not to constrain future technological advancements,” Beckerman said in the filing. “IA also believes that technology plays an important role in providing information, and that rollovers, click-throughs, and other technology yet to be developed, can provide far more meaningful information to users than traditional ‘in the box’ disclaimers. The FEC should develop rules that encourage innovation, not rules that limit or restrict new technology.”

The filing makes two key points concerning how the FEC should approach election advertising:

  1. The FEC’s approach to online advertising should recognize and embrace the wide and innovative nature of advertising on the internet. From the filing:
    • “IA’s recommended approach is to allow for more flexibility given the variety of ways that internet content is consumed and to preserve the ability of IA’s members to innovate and to allow users of those platforms to innovate. But it is more than that—it is an approach that makes it easy for end users to see that an advertisement is paid content and then to learn about who paid for the content, regardless of whether they are viewing an ad on a desktop computer, a mobile phone, a watch, or a display panel on a refrigerator.”
  2. Adaptive disclaimers – disclaimers that change with the platform they’re displayed on – allow for innovation and experimentation in the advertising, while also giving transparency and clarity to consumers. From the filing:
    • “All of these approaches include some form of an adaptive disclaimer—typically symbol or word that allows users to obtain full disclaimer information and at times even additional information (such as a link to other ads by the same party or links to FEC reporting data). As the platforms and industry roll out these programs, users will become more and more familiar with the adaptive disclaimers, which will likely become standardized across platforms and content. This will allow users to obtain information more easily while allowing political advertisers more flexibility. Rather than trying to fit a “paid for by” notice on an ad that may change in size when delivered on different platforms or devices, the adaptive disclaimer would be inserted into the ad and be visible and accessible in all formats.”

To read the full filing, click here.

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May 21, 2018 | News, Statements

Statement On Continued NAFTA Negotiations

 Washington, DC – Internet Association Director of Trade Policy Jordan Haas issued the following statement on news from the Office of the United States Trade Representative (USTR) that negotiators are not close to a deal on NAFTA:

“The internet industry looks forward to continuing our work with USTR to promote U.S. law and the goals outlined in TPA to support all American industries in NAFTA. Modernizing NAFTA remains as important as ever for the internet economy and America’s $160 billion digital trade surplus. It is encouraging to see Ambassador Lighthizer remains focused on areas critical to the digital economy, including an innovative IP framework and customs facilitation. ”

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May 16, 2018 | News, Statements

Statement On Net Neutrality Senate CRA Passage

Washington, DC — Internet Association President and CEO Michael Beckerman issued the following statement on the passage of the CRA to restore net neutrality rules for consumers:

“The internet industry commends the Senate for its work to reinstate net neutrality rules through the CRA and urges the House of Representatives to work to protect people’s access to a free and open internet. Guaranteed access to the entire internet is not a partisan issue. An overwhelming majority of Americans support net neutrality protections that ban blocking, throttling, and paid prioritization. It is time for Congress to pass strong, enforceable net neutrality protections—through the CRA or bipartisan legislation—that provide consumers the protections they deserve.”

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May 15, 2018 | News, Statements

Statement On President Trump’s Executive Order To Enhance The Effectiveness Of Agency Chief Information Officers

Washington, DC – Internet Association Director of Cloud Policy Brian Larkin released the following statement on President Trump’s Executive Order to Enhance the Effectiveness of Agency Chief Information Officers:

“The internet industry applauds President Trump for issuing the Executive Order to Enhance the Effectiveness of Agency Chief Information, which addresses challenges that have long stymied efforts to modernize government technology. Empowering agency CIOs will help reduce waste, improve procurement outcomes, and unlock real IT modernization, including through the adoption of commercial cloud computing solutions.”

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May 10, 2018 | News, Statements

Statement On The Senate Introduction Of The Music Modernization Act

Internet Association President & CEO Michael Beckerman released the following statement on the Senate introduction of  S. 2823, the Music Modernization Act (MMA):

“It’s past time we brought mechanical licensing into the digital era.  An updated mechanical licensing system will promote innovation, benefit consumers, and ensure artists are fairly compensated for their works. We commend Chairman Hatch, Chairman Grassley, and the other  MMA sponsors for taking on this critical issue and modernizing music streaming in a meaningful way.”

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May 9, 2018 | News, Press Releases

Internet Association Calls On Americans To Save Net Neutrality

Washington, DC – Internet Association is urging Americans to contact their senators today to support the Congressional Review Act (CRA) or another bipartisan legislative solution that will restore strong, enforceable net neutrality protections. IA also relaunched its Net Neutrality Day of Action website (iadayofaction.org), aimed at educating Americans on the importance of a free and open internet.

“Access to the entire internet is essential to the daily lives of many Americans,” said IA President and CEO Michael Beckerman. “Consumers demand strong, enforceable net neutrality rules that protect Americans’ ability to choose what websites and apps they can access and use. It is essential that rules be reinstated through any means necessary, including the CRA, courts, or bipartisan legislation.”

Internet Association’s position aligns with a bipartisan majority of Americans who support strong, enforceable net neutrality principles like a ban on blocking, throttling, and paid prioritization. Net neutrality is necessary in a world where half of all Americans – and 87 percent of rural Americans – have no choice for high speed broadband. Without broadband choice, ISPs can play gatekeeper to the internet and privilege their preferred content over the rest of the web.

The website, iadayofaction.org, features a seamless portal for visitors to contact their senators through email and social media and includes a series of graphics that explain what net neutrality is and how it impacts consumers. The launch of iadayofaction.org coincides with a takeover of IA’s homepage encouraging visitors to take action in support of net neutrality.

“Net neutrality is the foundation of a free and open internet, and it’s on all of us to take action and save net neutrality,” added Beckerman.

To view IA’s Day of Action website, click here.

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May 7, 2018 | News, Statements

Statement On First Lady Melania Trump’s “Be Best” Campaign

Washington, DC — Internet Association President and CEO Michael Beckerman issued the following statement on First Lady Melania Trump’s “Be Best” campaign:

“The internet industry commends First Lady Melania Trump for her dedication to educating children about the importance of a healthy and balanced life both on and offline. Internet companies care deeply about the safety and well-being of their youngest users and remain committed to working with Mrs. Trump to foster a safe and positive online environment for young people.”

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May 3, 2018 | News, Statements

Statement Opposing Iowa HF 2489

Sacramento, CA — Internet Association Vice President of State Government Affairs Robert Callahan issued the following statement in opposition to HF 2489, a bill in the Iowa State Legislature that would impose new taxes on digital marketplaces and online travel services:

“The internet industry calls on Iowa legislators to oppose HF 2489’s provisions that target the vibrant internet economy. More than 27,000 Iowans are employed by the internet sector, and this bill imposes onerous new taxes on internet marketplaces and negatively impacts online travel services. Online platforms play an important role in facilitating tourism to Iowa. This bill would place significant financial burdens on companies and could decrease affordable travel accommodations for travelers looking to visit Iowa.”

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IA President & CEO Michael Beckerman released the following statement on the introduction of the 21st Century Internet Act.

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