Skip to main content

  • date icon November 15, 2012
  • category icon


TNW: What did you learn from your Kickstarter campaign? How did it shape MATTER? BJ: We learned a lot from Kickstarter. First that there may be a market for the kind of work we want to produce, and then that the people who backed us feel really passionately about getting this stuff out into the world. There were more practical things we learned too: for example, when we surveyed our backers after the campaign had closed, we found that a lot of them really liked listening to audiobooks and podcasts, so we are hoping to offer free audiobook downloads to everyone who joins our membership programme. (via Kickstarter-funded MATTER hopes readers will buy into deep journalism [Interview] – The Next Web)