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IA filed comments to USTR’s request for comments to identify online and physical markets to be considered for inclusion in the 2020 Review of Notorious Markets for Counterfeiting and Piracy (Notorious Markets List). The Notorious Markets List is intended to identify the worst examples of foreign online platforms and physical markets that reportedly engage in and facilitate substantial copyright piracy or trademark counterfeiting that the U.S. government had no other mechanism or tools to go after. The filing points out that IA member companies have taken the lead by implementing clear policies, proactively partnering with enforcement entities, and creating transparent and innovative counterfeit reporting and prevention tools that allow third parties to identify and remove counterfeit items listed for sale on their platforms in a timely manner. The high standards developed by IA member companies should be what foreign platforms strive to emulate.