date icon December 21, 2018 category icon Press Releases

IA Releases New Poll On The Value Of Video Chat Services To UK Citizens

London, UK – Over 20 million Britons will use video-chat services like Skype to speak to friends and relatives this Christmas, with the vast majority saying these are people they would otherwise have no face-to-face contact with at all.

An exclusive new Internet Association poll reveals that 40 per cent of British adults say they will use services like Skype, WhatsApp or Google Duo during the festive period. UK citizens’ heavy reliance on internet services — during the holiday season, as well as the rest of the year — underscores their importance to society, and the care policymakers should take when crafting new rules that could impact website and apps.

Almost a third – 31 per cent – of those planning to use the services said they will be talking to people living overseas, with another 41 per cent saying they will be video-calling friends or relatives who live more than 30 miles away.

Daniel Dyball, UK Executive Director of Internet Association, said: “Video chat is just one way in which the internet enriches lives. Being able to easily make video calls at virtually no cost brings friends and families together at this time of year and helps us all feel more connected.

“We believe in the benefits that technology brings to everyday life and the economy, and for the potential that internet innovation has to transform society for the better. At a time when many people can feel alone, being able to chat easily to friends who one otherwise would not see will bring real joy to a lot of people’s lives.

“Just a few years ago, having technology like this on something that could be carried in a pocket would have seemed like science fiction. Innovations like this don’t happen by accident. New services like video chat can only thrive and grow in a policy environment that recognises their benefits to society, and balances them against potential harms.”

Additional poll findings:

  • The age group which was most likely to use video-chat to speak to people they wouldn’t otherwise see was those aged 65 or above. A huge 92 per cent of them said they would use tools like Skype to speak to people that would not have actual face-to-face contact with over Christmas.
  • Contrary to the image of pensioners as being reluctant to use new technology, the poll found that 22 per cent of all those aged 65 or older – over 2.6 million people – planned to use video chat this Christmas. Age UK figures show that two fifths of all older people (about 3.9 million) say the television provides most of their company throughout the year.
  • Women are narrowly more likely to be using video-chat services this Christmas, compared to men – by 42 to 37 per cent. Young people were the keenest users of the service, with 58 per cent of 18-24 year olds saying they expected to do so.

Apart from the cost of a broadband connection, all of these services are free to users – a huge improvement from the past when making an international call at Christmas was extremely expensive, and even had to be booked with the Post Office days or even weeks in advance.

To read the full poll, click here.

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