Internet Association Goes On The Air In Chicago To Support Home Sharing
BECKERMAN: “As currently written, the Mayor’s ordinance will have grave effects on anyone in the community who relies on the benefits of internet-enabled home sharing platforms, like Airbnb, HomeAway, and FlipKey.”
CHICAGO, IL – The Internet Association today announced a comprehensive, seven-figure advertising strategy to ensure home sharing is preserved in Chicago. The campaign kicks off with a multi-week television ad buy across cable and broadcast as well as a radio buy. The campaign also includes digital and social elements.
The ads feature two Chicago residents: Carrie, a host, small business owner, and single mother of four from Logan Square; and Chester, a host, musician, and substitute teacher from Hyde Park. The radio ad, running across WVON, GCI, GRB, and WVAZ, can be heard here.
“Home sharing has revolutionized the way people experience cities like Chicago, creating tremendous economic opportunity for local residents and businesses,” said Michael Beckerman, Internet Association President and CEO. “Chicago has the opportunity to lead by example, harnessing the power of the Internet and home sharing to support neighborhoods and families across the city.”
The City’s current proposal would severely limit home sharing in Chicago and eliminate a vital economic lifeline for thousands of residents. The sharing economy is an example of internet-enabled innovation that increases quality and choice, while decreasing costs. This value proposition, along with the seamless connection of supply to demand, is unique to the internet and is reflective of all Internet Association member companies.
“As currently written, the Mayor’s ordinance will have grave effects on anyone in the community who relies on the benefits of internet-enabled home sharing platforms, like Airbnb, HomeAway and FlipKey,” continued Beckerman. “We also have concerns about potential conflicts with federal law.”
To learn more, visit http://protectchicagosmiddleclass.com/