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In a poll of 2,744 U.S. adults, Americans said they want consistent privacy protections regardless of where they live or the type of company they interact with.

Americans Want Consistent Privacy Protections Across State Lines

93%

93% of respondents say it is “extremely,” “very,” or “somewhat” likely that their personal information will be misused when it’s not protected by the same law or consistent regulations across the entire country.

78%

78% of respondents say that their privacy protections should not change depending on where they live in the U.S.

Americans Want Consistent Privacy Protections Online & Offline

More Americans know how to find information about their privacy protections and settings with online platforms than they do with brick and mortar businesses.

0% 20% 40% 60% 80% 100% 45% 25% Online Platforms Brick & MortarBusineses vs.
90%

of respondents say that personal information should have the same protections regardless of whether it’s shared with an online company or brick and mortar business.

Virtually all respondents say that it is important to have privacy protections that cover the data they share with online companies and brick and mortar businesses alike.

Many Americans Are Comfortable Sharing Data With Companies In Exchange For Free Or Low-Cost Services

Percentage Of Respondents Who Are “Extremely,” “Very,” Or “Somewhat” Comfortable With:

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 78% 70% 70% Sharing data with a GPS or traffic navigation appto find nearby stores,restaurants, and otherlocation-based services. Sharing data if it willallow businesses toprovide better, more customized services orproducts tailored totheir preferences. A company – with whomthey’ve shared their data – anonymizing and sharingthat data with a governmentor nonprofit organization tohelp manage a public health orsafety crisis.